The Journey starts here
The planning phase
Logo Launch: unveiling video
The new branding was announced and unveiled 21 years after the start of the organization, at both the AZ & CA Annual GALAs, I created all the digital and print marketing materials, collateral, and signage for the space-themed launch at both galas, including the visual program and ran the tech production for both events
Then, it was time to go way beyond . . . I wanted a representative of this journey to come to life.
meet B, the astronaut!
I introduced B, at a launch party for the members of our organization!
I took B around to meet a few of our friends, I like hanging out with B, I am always inspired to go above and beyond when we are together!
OH! I SECURED A SPONSORSHIP TO WRAP OUR FIRST (OF 120+) COMPANY VEHICLES, THE DESIGN IS A COLLABORATION BETWEEN MYSELF AND THE PRINT COMPANY DESIGNER
Oh yeah! Of course, Moon Pies sponsored our party and I designed some more fun marketing and promotional materials to get the new look far out there!
I recently shared these brand elements internal and externally, I am currently rebuilding the website, scheduled to launch in the 1st quarter of 2025. And I have been continuously designing new apparel and running the e-commerce store to promote the launch while selling new swag.
WE'VE BEEN GETTING SOCIAL WITH IT
I CREATED THE NEW TAGLINE AND ADDITIONAL BRAND COPY: LIKE THE NEW ORG DESCRIPTION, WHICH IS NOW
"HELPING ADULTS WITH DISABILITIES REACH BEYOND EXPECTATIONS"
Once the website is completed, my rebranding journey will come to an end, it's been a real thriller!
