The REI x OAK Collaboration Campaign focuses on encouraging outdoor exploration for children through a partnership with the Outdoors Alliance for Kids (OAK). This campaign highlights shared goals of breaking screen addictions, increasing outdoor access, and nurturing curiosity for the environment. Through creative branding, storytelling, and strategic media plans, this project aligns with REI’s mission to promote outdoor activity while expanding their reach to younger audiences.
Case Study: REI x OAK Collaboration Campaign
Objective:
To create a collaborative campaign between REI and the Outdoors Alliance for Kids (OAK) that encourages outdoor exploration among children while strengthening brand engagement with families and future generations.
To create a collaborative campaign between REI and the Outdoors Alliance for Kids (OAK) that encourages outdoor exploration among children while strengthening brand engagement with families and future generations.
Approach:
The campaign included a multi-channel media strategy featuring social media, email, and in-store promotions. The creative assets revolved around the theme “Oh, The Stories We’ll Tell,” combining whimsical illustrations, outdoor imagery, and family-centric messaging. The campaign emphasized breaking screen addictions by equipping children with tools and inspiration to explore the outdoors, while showcasing the environmental advocacy efforts of both REI and OAK.
The campaign included a multi-channel media strategy featuring social media, email, and in-store promotions. The creative assets revolved around the theme “Oh, The Stories We’ll Tell,” combining whimsical illustrations, outdoor imagery, and family-centric messaging. The campaign emphasized breaking screen addictions by equipping children with tools and inspiration to explore the outdoors, while showcasing the environmental advocacy efforts of both REI and OAK.
Outcome:
The final campaign featured a cohesive set of deliverables, including branding assets, ad copy options, and a targeted media plan. The visuals effectively captured the essence of outdoor exploration and family engagement, offering a seamless blend of creativity and purpose. The project demonstrated the potential for collaborative campaigns to increase visibility, align values, and inspire action.
The final campaign featured a cohesive set of deliverables, including branding assets, ad copy options, and a targeted media plan. The visuals effectively captured the essence of outdoor exploration and family engagement, offering a seamless blend of creativity and purpose. The project demonstrated the potential for collaborative campaigns to increase visibility, align values, and inspire action.
