Kristin Woosley
Hi!
I’m a passionate and driven Graphic Designer with 8 years of experience crafting cohesive brand identities, cross-platform marketing campaigns, and impactful visual content. I thrive on exploring design’s potential to simplify the complex and provoke action, blending creative problem-solving with high-quality execution.
I’m a passionate and driven Graphic Designer with 8 years of experience crafting cohesive brand identities, cross-platform marketing campaigns, and impactful visual content. I thrive on exploring design’s potential to simplify the complex and provoke action, blending creative problem-solving with high-quality execution.
My expertise spans brand identity, marketing communications, and nonprofit design work, balancing leadership experience with a collaborative spirit. I specialize in translating complex ideas into captivating visuals that drive engagement, inspire change, and deliver results.
With a newly completed degree and over 8 years of hands-on industry experience, I bring the best of both worlds: fresh academic insights applied to real-world challenges. My background includes end-to-end campaign development, copywriting, web design, motion graphics, and video editing, allowing me to deliver integrated, results-driven solutions.
Design is more than work to me—it’s a way to connect, create, and contribute. I stay inspired by lifelong learning and evolving industry trends, using my skills to build brands and make a meaningful impact in the community.
Please check out my work on either platform:
Behance portfolio website: https://kristinwoosley.myportfolio.com
Behance profile page: https://kristinwoosley.myportfolio.com
Personal website (a work in progress): https://wrootscreative.com
Case Study: Personal Branded Collateral for Kristin Woosley | WrootsCreative Design
Overview
As the Director of Marketing and Communications, a Creative Director, and a graduating student, I embarked on a project to develop a cohesive personal branded collateral suite for WrootsCreative Design to add to my final portfolio-building assignment at GCU. This project reflects my passion for design, strategic branding, and continued personal growth. It’s an extension of my professional philosophy, combining innovative design principles with functionality to communicate my creative vision.
As the Director of Marketing and Communications, a Creative Director, and a graduating student, I embarked on a project to develop a cohesive personal branded collateral suite for WrootsCreative Design to add to my final portfolio-building assignment at GCU. This project reflects my passion for design, strategic branding, and continued personal growth. It’s an extension of my professional philosophy, combining innovative design principles with functionality to communicate my creative vision.
The Objective
To create a set of visually striking, versatile, and meaningful branded materials that represent my personal and professional brand. The goal was to seamlessly integrate my identity as a creative leader while ensuring consistency across multiple mediums—from professional documents to digital platforms.
To create a set of visually striking, versatile, and meaningful branded materials that represent my personal and professional brand. The goal was to seamlessly integrate my identity as a creative leader while ensuring consistency across multiple mediums—from professional documents to digital platforms.
The Process
Concept Development: The branding process began with a clear vision of how I wanted to communicate my values and expertise. Using my tagline, "Your journey is our mission," as the guiding principle, I aimed to emphasize collaboration, inclusivity, and innovation.
Design Aesthetic: I chose a bold yet refined aesthetic characterized by clean typography, modern color palettes, and space elements that tie into my brand's themes of exploration and discovery. This design language aligns with the aspirational, creative tone of WrootsCreative Design.
Collaterals Designed
Resume and Cover Letter Template: A polished layout emphasizing clarity and professionalism, incorporating my signature color scheme and branding elements.
Thank You Card: A thoughtfully designed card with bold typography and stripes in brand colors, showcasing gratitude with a creative edge.
Business Cards: Dual-sided cards featuring my contact details and brand logo, designed to leave a lasting impression.
LinkedIn Banner and Profile Image: An engaging design with dynamic visuals to enhance my online presence and reflect my personality.
Custom Letterhead: A minimal yet effective template for professional communication.
Tools Used: The suite was crafted using Adobe Creative Suite, with Illustrator and Indesign playing a pivotal role in the execution of intricate design elements.
The Results
The personal branded collateral has been integral to elevating my professional identity. It has provided a unified and visually compelling representation of my skills and creativity, resonating with audiences and establishing a strong connection to WrootsCreative's ethos. This project also highlights my ability to balance artistic expression with strategic intent, ensuring that each design element serves a purpose while adhering to my brand narrative.
The personal branded collateral has been integral to elevating my professional identity. It has provided a unified and visually compelling representation of my skills and creativity, resonating with audiences and establishing a strong connection to WrootsCreative's ethos. This project also highlights my ability to balance artistic expression with strategic intent, ensuring that each design element serves a purpose while adhering to my brand narrative.
Reflection
This project underscored the importance of thoughtful branding in setting oneself apart in competitive industries. Through this process, I reaffirmed the value of consistency, creativity, and attention to detail, all of which I bring to every client project at WrootsCreative Design.
This project underscored the importance of thoughtful branding in setting oneself apart in competitive industries. Through this process, I reaffirmed the value of consistency, creativity, and attention to detail, all of which I bring to every client project at WrootsCreative Design.