the Tagline Reveal Video accompanied the logo reveal during the galas. I used Adobe After Effects to create these logo reveals, it is one of my favorite aspects of design.
this footage helped to unveil the organization’s new tagline that I created as part of the rebrand, “Your Journey is Our Mission,” as a pivotal moment in the rebranding campaign. The video blends compelling visuals and messaging to symbolize OSBI's commitment to empowering personal growth and community impact, setting the tone for the rebrand launch.
In addition to designing lower thirds for each video in the evening’s program, I created the video animation and motion graphics shown here for the 2024 gala events. These projects were particularly meaningful to me, as they played a pivotal role in launching our new brand. Using Adobe After Effects, I crafted the logo animation and created the video featured here. One of the most rewarding moments was seeing my work displayed on a large digital billboard outside the venue during the Arizona Gala, setting the stage for an unforgettable evening. This was a professional milestone accomplishment for me!
printed Program
Case Study: One Step Beyond, Inc. 2024 AZ & CA Gala Events
Client: One Step Beyond, Inc.
Project Lead: Kristin Woosley
Date: 2024
Project Lead: Kristin Woosley
Date: 2024
Overview | For the 2024 annual gala events in Arizona and California, One Step Beyond, Inc. sought to elevate both the celebration and the impact of the gatherings. These events were designed not only to honor the organization’s mission of empowering individuals with intellectual disabilities but also to unveil a transformative, organization-wide rebrand, which had been a year-long endeavor spearheaded by Kristin Woosley. The 2024 galas built on lessons from previous years, with Kristin handling the design and execution of all creative materials, leading to a record-breaking success for One Step Beyond’s annual celebrations. The above video played on a large digital billboard outside of the AZ venue showcasing Kristin's video work, the visual launch. this motion graphic heavy production unveils the new brand and logo animation reveal.
Objectives | Increase Event Visibility and Engagement – Develop a comprehensive marketing plan and eye-catching creative assets to generate interest, attract attendees, and enhance participation in the galas in both Arizona and California.
Introduce and Celebrate the New Brand Identity – Strategically incorporate the new brand identity into the event, aligning every touchpoint with the refreshed look and feel.
Create a Seamless and Impactful Experience, Ensure that all aspects of event promotion, from invitations to visual displays, reinforce One Step Beyond’s mission and values while highlighting the latest rebranding efforts and running the visual program.
Approach | Event Branding and Marketing Materials – Kristin designed all marketing assets, including invitations, posters, digital ads, social media graphics, and email campaigns. Each element reflected the new brand’s cohesive style, emphasizing inclusivity, empowerment, and community.
On-Site Branding and Experience – The events featured immersive branding elements, such as banners, program booklets, and digital displays that showcased the newly unveiled logo, color palette, and brand aesthetic. Kristin’s design choices created an atmosphere that was both visually engaging and consistent with the new identity.
Attendee Engagement and Connection – Leading up to the events, Kristin focused on targeted promotions, drawing in new and returning attendees alike. By creating personalized communication and designing visually appealing collateral, the events were targeted to strategic audiences to heighten engagement and expand attendance and impact in both states.
Launch of the Rebrand – Kristin introduced the new brand identity at the galas, unveiling the updated logo, mission statement visuals, and branded materials. The rebrand reveal was strategically timed and designed to create a memorable experience, fostering excitement and connection to the organization’s mission.
Results | The 2024 gala events saw significant growth in attendance, fundraising, and overall engagement, marking the most successful year to date. The new brand identity was met with enthusiasm, resonating well with supporters, staff, and attendees alike. Kristin’s thoughtful design and execution contributed to a polished, professional, and welcoming experience that showcased One Step Beyond’s commitment to excellence and its vision for the future.
Conclusion
Through a strategic blend of event promotion, immersive branding, and the impactful rebrand unveiling, Kristin successfully elevated the One Step Beyond galas in both Arizona and California. This year’s success underscores the power of intentional design and comprehensive planning in crafting memorable, mission-driven events that inspire and connect communities.
