Case Study: Random Golf Club Pitch Deck Collaboration
Project Overview
The Random Golf Club (RGC) pitch deck was created as a proposal for an inclusive collaboration between RGC and Amy Bockerstette's foundation, "I Got This" (IGT). The concept centered on leveraging shared values of inclusion and accessibility in the golf community to forge a meaningful partnership. This collaboration sought to blend the mission of IGT with RGC’s audience and brand philosophy, offering a unique opportunity to drive membership growth and awareness through joint initiatives.
The Random Golf Club (RGC) pitch deck was created as a proposal for an inclusive collaboration between RGC and Amy Bockerstette's foundation, "I Got This" (IGT). The concept centered on leveraging shared values of inclusion and accessibility in the golf community to forge a meaningful partnership. This collaboration sought to blend the mission of IGT with RGC’s audience and brand philosophy, offering a unique opportunity to drive membership growth and awareness through joint initiatives.
Design Objective
The primary goal was to craft a visually appealing, professionally cohesive pitch deck that communicated the collaboration's purpose while reflecting the unique identity of both brands. The design needed to:
The primary goal was to craft a visually appealing, professionally cohesive pitch deck that communicated the collaboration's purpose while reflecting the unique identity of both brands. The design needed to:
Showcase inclusivity and creativity.
Ensure legibility and professionalism for corporate presentation.
Align with the playful, community-centric tone of RGC while integrating elements tied to IGT's empowering message.
Design Process
The project involved several key stages:
The project involved several key stages:
Research & Conceptualization
Understanding RGC’s branding (modern, vibrant, and inclusive) and IGT’s empowering mission was crucial. This research informed the integration of elements that spoke to both brands' shared values.
Understanding RGC’s branding (modern, vibrant, and inclusive) and IGT’s empowering mission was crucial. This research informed the integration of elements that spoke to both brands' shared values.
Typography & Layout
A clean sans-serif font was chosen for the main body text to ensure legibility and professionalism.
The headings utilized bold, striking typography to emphasize key sections such as “Background” and “Foreground,” creating a structured hierarchy.
Color Palette
The color palette combined neutral tones with playful pops of red, reflecting RGC’s bold brand aesthetic. The soft blue lines provided subtle contrast and enhanced readability without overwhelming the viewer.
The color palette combined neutral tones with playful pops of red, reflecting RGC’s bold brand aesthetic. The soft blue lines provided subtle contrast and enhanced readability without overwhelming the viewer.
Background Design
The repeating Random Golf Club pattern as the backdrop added depth and reinforced brand identity.
The use of transparency allowed the main content to remain the focal point while introducing a creative flair.
Custom Illustrations
The hand-drawn “@Inclusion at Random” graphic contributed a personal, dynamic touch. It symbolized the human-centered mission of the collaboration, enhancing the deck's storytelling.
Content Structure
Background Section: Introduced the collaboration concept, focusing on Amy Bockerstette’s accomplishments and the potential synergy between the organizations.
Foreground Section: Highlighted Kristin Woosley’s personal narrative and professional ethos, establishing a connection to the collaboration’s mission.
Challenges and Solutions
Balancing Creativity with Professionalism: While the design needed to stand out, it also required a level of professionalism for corporate stakeholders. This was achieved by blending structured layouts with creative elements like hand-drawn styled typography.
Representing Two Brands: It was essential to honor both RGC’s playful brand identity and IGT’s focus on empowerment. This balance was maintained through thoughtful color choices and subtle integration of elements reflecting inclusion.
Outcomes & Impact
The final pitch deck successfully communicated the collaboration’s vision in a compelling and visually engaging way. The design not only captured attention but also reflected the shared values of both organizations, emphasizing inclusivity and community engagement. This project exemplifies the power of thoughtful design in translating ideas into actionable, impactful pitches.
The final pitch deck successfully communicated the collaboration’s vision in a compelling and visually engaging way. The design not only captured attention but also reflected the shared values of both organizations, emphasizing inclusivity and community engagement. This project exemplifies the power of thoughtful design in translating ideas into actionable, impactful pitches.
Key Takeaways
This pitch deck demonstrates the importance of aligning design elements with the overarching mission of a project. By blending creative design with structured storytelling.
This pitch deck demonstrates the importance of aligning design elements with the overarching mission of a project. By blending creative design with structured storytelling.
